Director of Retail Activations and Licensing
Company: Loyalty Rules
Location: Chicago
Posted on: October 14, 2024
Job Description:
Select how often (in days) to receive an alert: Date: - Oct 8,
2024 Category: - Marketing and Innovation Country/Region: - US
State: - IL City: - Chicago Workplace: - Hybrid Title: - Director
of Retail Activations and Licensing Description: As Director of
Retail Activations and Licensing you will lead the planning,
negotiation, and management of licensed properties within the USA,
focusing on expanding the brand's presence and revenue through
strategic partnerships. This role will also lead the ideation,
development, and execution of National Tentpoles and Commercial
Activations while managing partners. It will follow the Integrated
Commercial Process to develop and execute full funnel plans for
promotions. You will be working across the entire Kellanova
portfolio. We are seeking a leader with the ability to work across
categories and sales, who can influence and guide the organization
towards optimal outcomes. This individual must also have the
courage to innovate for improved business performance. This hybrid
role is in Chicago, IL, Naperville, IL or Battle Creek, MI. A Taste
of What You'll Be Doing -
- Drive Omni-Retail Promotions - Develop omni-retail promotions
to drive activation and demand during key shopping weeks. Align
sales priorities with category objectives to create programs that
win share and boost NSV.
- Develop Selling and Activation Tools - Develop the full suite
of selling and activation tools to accompany each of the scale
retail events. - These would include merchandising materials for
display, on pack artwork, retailer selling tools using shopper
insights, promotional and offer based tools, media plans, creative
and content development across the full experience. -
- Design Seasonal Activation Tools - Design evergreen seasonal
and occasion events. Create activation tools that provide
incremental resources for the sales team to present shopper ideas
to retailers for key events.
- Align Goals and Develop Licensing - Align sales and category on
program goals and tools. Provide expertise to shape programs for
success, especially during retail power weeks. Develop and
coordinate licensing programs with brand objectives and global
partnerships.
- Post-Program Insights - Create fact basis post program analysis
across the team's responsibility for best practice sharing,
learning for future events and stewardship within the organization
on performance. - We're Looking for Someone With -
- Bachelor ' s Degree or experience working in brand licensing or
related field
- Strong negotiation, analytical, and strategic thinking skills.
Excellent communication, leadership, and project management
abilities
- Ability to drive results, including effective time management
and ability to drive timely resolution of potential obstacles
- Ability to work effectively across diverse cross-functional
teams
- In-depth knowledge of the US legal and regulatory landscape
related to licensing. Familiarity with intellectual property rights
and contract law
- Project management, licensing and contract management
experience What's Next After you apply, your application will be
reviewed by a real recruiter, so it may take us a few weeks to get
back with you by email or phone. Visit our How We Hire page - to
get insights into our hiring process and more about what we offer.
Need assistance throughout the application or hiring process? Email
USA.Recruitment@Kellanova.com If you join our team, you'll be
rewarded for the difference you make. Our comprehensive benefits
offer you the support you need through your life events, big or
small. Visit our benefits page & be sure to ask your recruiter for
more specific information. Get to Know Us At Kellanova, we are
driven by our vision to be the world's best-performing snacks-led
powerhouse, unleashing the full potential of our differentiated
brands and our passionate people. Our portfolio of iconic,
world-class brands include Pringles, Cheez-It, Pop-Tarts,
MorningStar Farms, Special K, Krave, Zucaritas, Crunchy Nut, among
others. Kellanova's Culture of Best means we bring our best to all
that we do in pursuit of our vision to be the world's best
performing snacks-led powerhouse. Our culture celebrates boldness
and empowers our people to challenge the status quo, achieve
results, and win together. Our focus on Equity, Diversity, and
Inclusion (ED&I) enables us to build a culture of belonging
where all employees have a place at the table and are inspired to
share their passion, talents and ideas to work. Kellanova is an
Equal Opportunity Employer that strives to provide an inclusive
work environment, a seat for everyone at the table, and embraces
the diverse talent of its people. All qualified applicants will
receive consideration for employment without regard to race, color,
ethnicity, disability, religion, national origin, gender, gender
identity, gender expression, marital status, sexual orientation,
age, protected veteran status, or any other characteristic
protected by law. For more information regarding our efforts to
advance Equity, Diversity & Inclusion, please visit our - website -
here .
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Keywords: Loyalty Rules, Des Plaines , Director of Retail Activations and Licensing, Executive , Chicago, Illinois
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