Brand Manager - Strategy & Innovation, Viva & Scott Towels

Company: Kimberly-clark
Location: Chicago
Posted on: October 19, 2024

Job Description:

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, youll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, youll help us deliver better care for billions of people around the world. It starts with YOU.The Brand Manager Strategy & Innovation will lead brand building initiatives across North America for the Household Care Portfolio (Viva & Scott Towels), as well as develop, gain support and lead 3-5 year strategy & innovation plans. In this role you will lead and influence cross-functional partners in a matrix organization to include R&E, Product Supply, Insights & Analytics, RGM, Design and Sales.In this role, you will:

• Enable sustainable delivery of business objectives for the brand, including net sales, operating profit, gross margin, and market share, driving more than half of future growth through innovation
• Support development of3 YearStrategic Brand Plan
• Lead 5-year portfolio ensuring sufficiency, desirability, feasibility and viability of HHC plan within total sector portfolio
• Leverage consumer, customer and category insights to drive development of the brand strategy, architecture and supporting innovation and renovation pipeline to deliver strategic business plan.
• Lead brief development and continuous pipeline of innovation, renovation and commercial news in partnership with R&E, I&A, design, sales, supply & brand marketing
• Leverage knowledge of P&L and collaborate with finance and other partners to bring forward real time recommendations that protect net sales and operating profit goals while solving issues facing the business.
• Key liaison with channel and sales strategy as voice of the consumer and brand subject matter expert
• Drive development of channel specific go-to-market strategies and plans to maximize presence in market (includes category management, shelving and assortment strategies).
• Develop annual portfolio learning plan to meet innovation objectives
• Identify and lead process improvements at the brand or portfolio level.
• Champion for Design Thinking and agile methodologies across KCNA
• Lead the thinking on business model innovation including (but not limited to) import/export of winning innovation from K-C enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channelsAbout UsHuggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brandsand so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals, like you.At Kimberly-Clark, youll be part of the best team committed to driving innovation, growth and impact. Were founded on more than 150 years of market leadership, and were always looking for new and better ways to perform so theres your open door of opportunity. Its all here for you at Kimberly-Clark.Led by Purpose. Driven by You.About YouYou perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, were constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, youll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.In one of our professional roles, youll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
  • Bachelors Degree in Business/Marketing. Masters/ MBA with concentration in Marketing degree preferred
  • At least 5+ years experience in marketing with brand management (B2B - CPG companies) and experience in the following areas:
  • P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply.
  • Solid understanding of annual business planning, budget setting, and subsequent execution of those plans to delivery results.
  • Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
  • Experience with brand positioning and brand strategy development.
  • Concept & Brief writing of both product innovation and renovation and commercial news.
  • Proven capability to lead in a matrix organization driving collaboration across businesses and functions.
  • Demonstrated capability in leading agency partners in long-term projects.
  • Ability to pull insights from multiple sources and synthesize into a compelling story for change.
  • Strong skills and experience with diagnosing and resolving complex problems and opportunities.
  • Entrepreneur can-do attitude to find ways to break down growth barriers.
  • Demonstrated positive energy to effectively represent brand internally and externally.
  • Travel 10-20% of the work timeTotal BenefitsHere are just a few of the benefits youd enjoy working in this role for Kimberly-Clark. For a complete overview, see .Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.To Be ConsideredClick the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.In the meantime, please check out the .And finally, the fine print.For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.Veterans and members of the Reserve and Guard are highly encouraged to apply.Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clarks applicable mobility policies.The benefits/policy provided will be decided at Kimberly-Clarks sole discretion.#LI-Hybridby Jobble

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